Santos leaves Umbro and signs partnership with Adidas from 2028; check out details of the deal

Santos leaves Umbro and signs partnership with Adidas from 2028; check out details of the deal

== sync, corrected by elderman == @elder_man

Santos has defined its future supply of sports equipment. The club signed an agreement with Adidas, which will be Peixe's new partner from 2028, in a contract lasting six years, covering the period from 2028 to 2033.

The transition: who stays until when

The change of supplier will not be immediate. Umbro, the English brand that currently wears the Vila Belmiro team, remains responsible for the function until the end of 2027. Only after this cycle does Adidas officially take over.

How the agreement is organised

2028 to 2033: duration of the contract with Adidas
6 years: total duration of the agreement with the German brand
Until end of 2027: expiry of the current contract with Umbro

What does that mean?

In the coming years, fans can follow the transition between the two brands a move that defines the look and supply of the club for a six-season window.

Background: why sports sponsorship matters

In Brazilian football, the sports equipment contract is one of a club's financial pillars, alongside broadcast rights and shirt sponsorships.[1] These agreements usually involve supplying uniforms to professional teams and grassroots categories as well as licensed product lines aimed at fans.[2] The choice of a new supplier is therefore a strategic decision that goes beyond the pitch: it affects revenue, sport planning and even the visual identity of the club.[3]

The German brand Adidas is one of the largest sporting goods companies in the world and has a historical tradition of sponsoring clubs and national teams on different continents. Umbro, meanwhile, is a traditional English brand, also with long trajectory in football, known for dressing teams in several countries.

Transitions such as this, where the current contract remains in place until the agreed deadline expires, are common in football.[citation needed] They allow the outgoing club and brand to complete the cycle on schedule while the new partner prepares to take over operations, collection planning and commercial actions. This early organization helps ensure a smoother transition between the two suppliers.

For Santos, a club with centuries-old history and one of the country's most loyal supporters, securing a six-season deal brings predictability for years to come, covering a long cycle of competitions.

Summary of main points

• Santos has struck a deal with Adidas as its new sporting goods supplier.
• The contract will last six years, covering the period from 2028 to 2033.
• Umbro continues to wear the club until the end of 2027, then closing its pass.
• The transition between the brands will take place in a gradual and planned manner, respecting existing contracts.

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