Santos signs deal with Adidas until 2028 and guarantees six-year bond; see details

== sync, corrected by elderman == @elder_man

The agreement

Santos reached an agreement with Adidas for the German brand to become its sports equipment supplier from 2028.The contract, signed on Thursday, will last six seasons until the end of 2033.Information about the signing was initially released by ge and confirmed by Gazeta Esportiva.

Last week, Gazeta Esportiva had already found out that the parties were negotiating and detailed the factors that sparked Adidas' interest in the club: besides the financial aspect, the company sees potential in the commercial exploitation of the Santos brand and seeks to regain a relevant presence in the São Paulo market.

Why did Adidas take it?

Three points account for the outcome: - I'm sorry, sir. - What is it?

• Financial conditions: adidas submitted a higher bid than Santos' current contract. Umbro had renewal priority and could cover the competing offer, but did not match the numbers of the German company.
• Distribution: Adidas' international reach was one of the attractions presented to the club during negotiations. The board believes that the structure of the new partner can significantly expand the presence of official products inside and outside Brazil something that gains weight by Santos' historical recognition abroad.
• Project time: the long period until the start of the bond will allow Adidas to develop the project for Peixe with ease.

Umbro continues until the end of 2027

Umbro has a contract with the club until December 2027 and will continue to be responsible for supply during the entire link. The English company started its current stint at Santos in 2018 and, before that, had already dressed Peixe between 1997 and 2011 period which includes some of the main Santista achievements of this century, such as the Libertadores title from 2011.

In an official statement, the club confirmed the match and reassured their fans: "It's not over yet.

"Santos FC confirms new partnership with Adidas from 2028. The club clarifies that the contract with Umbro, current supplier of sports materials, continues normally, with designs and launches, until the end of 2027".

A historic return

The agreement marks the third The three stripes mark has already been worn by the club on two occasions in the 1980s: firstly between 1980 and 1981, after 1984 to 1988When it takes over the supply in 2028, therefore, Adidas will return to Pisces after exactly 40 years.

The arrival of Santos also represents the company's return to São Paulo football.The last partnership between Adidas and a club in the state had been with Sao Paulo, which ended at the end of 2023.Currently, in Brazilian football, the German brand supplies sports equipment for Flamengo, Cruzeiro and Internacional.

Where we are

The contract has already been signed, but the partnership is still years away from starting: Santos fulfills more than one season with Umbro which ends its bond in December 2027 before Adidas officially takes over in 2028, scheduled to run until 2033.