Why Santos replaced the Umbro with Adidas on their uniforms, aiming for R$ 250 mFresh or chilled

== sync, corrected by elderman == @elder_man

The official announcement: Adidas replaces Umbro from 2028

Santos made Adidas official as its next supplier of sports equipment on Thursday. The German brand will take the place of Umbro from 2028, ending a long partnership with the English company.

According to ESPN, Peixe analyzed a number of factors in order to find the signature with the three stripes. The decision affects the commercial future of the club and the routine of the fanbase, which will see Alvinegro more present in stores, sports networks and points of sale spread throughout the country.

Before the U-turn: The Shadow Age and the Contract to the End of 2027

Umbro has been at Santos since 2018. Even with the exchange already defined, the English company has a contract valid with the club until the end of 2027 and will still make one last set of shirts before "dismissal".

In other words: the fan still lives with the current cycle for a few more months of field and uniform. From 2028, the new supplier wears Pisces.

What was it like for the Fish to choose Adidas?

Adidas offered a six-year contract, with an overall value that could exceed $500 million.$ 250 mThe Commission's proposal for a regulation is based on the principle of proportionality, taking into account fixed amounts, royalties and expected awards.

In relation to the current contract with Umbro, the new agreement is higher in fixed amount.$ 37 mislands/year with the German mark.

Alvinegro will also receive gloves for signing the contract, as a bonus for closing the deal.

For the club, this means a more robust contract with planned cash flow over the period rather than an anticipated revenue that could compromise financial predictability.

Expanded distribution: 82 outlets and more presence in stores

Another factor that pleased Peixe was the fact that Adidas has committed to making products from the beach team available in at least 82 points of sale spread across Brazil.

With the new brand, Alvinegro's uniforms will also have an expanded presence in large networks of sports stores.

With this expansion of distribution, the estimate is for a growth between 30% and 40% in sales of club products, according to projection from people heard by ESPN.

Adidas already has a base in Brazilian football

The change of supplier does not put Santos in front of a brand unknown to the national market.

This helps explain Peixe's arrival with a structure already tested in other Brazilian clubs, especially at a time of competition for visibility, licensed products and retail presence.

The immediate schedule of Santos in Brasileirão

While the move to Adidas only happens in 2028, the club's focus remains on the pitch.

• The Commission shall be empowered to adopt delegated acts in accordance with Article 264 concerning detailed rules for the application of this Regulation.
• This is a very important issue for the European Union.
• ATL ethical-MG (F) - 11/10, 16h (from Brasilia) - Brazilian

For the fan, the announcement comes at a busy time: the change of supplier projects the commercial future of the club, but Peixe's life is still decided in Brasileirão with Umbro ahead.

Where is the story now?

Santos have already defined their next supplier: Adidas takes over from Umbro as of 2028. Before that, the club fulfills the current contract until the end of 2027, with a final set of shirts ahead.

The new bond is higher in the fixed value with a projection of R$ 37 mislands/year, six-year contract and overall value up to R$ 250 mIt also foresees gloves, without anticipating revenues, and greater capillarity: at least 82 Adidas points of sale in Brazil, about 5 thousand retailers and an estimated growth from 30% to 40% in sales of club products.