In the third edition in the country, NFL surrendered once and for all to brazillianity

== sync, corrected by elderman == @elder_man

Background: why the NFL chose Rio de Janeiro

The National Football League had been expanding its presence in South America, and Brazil - the region's largest market - was the natural destination for a first official game on Brazilian soil.

The match took place on the afternoon of Sunday, September 27, 2017,2026 and marked the first time that Brazil played a game in Rio de Janeiro.

Development: what happened in Maracanã

The league set up the operation in order to incorporate elements of local culture into the traditional format of American football. This adaptation was the central axis of the debut: the NFL sought to give its Brazilian touch to the American competition, mixing the protocol of the league with references from Brazilian fans and entertainment.

The Maracanã hosted the event in the afternoon, a format that facilitates audience attendance and broadcasting to the domestic market.

What it means for the Brazilian fan

An official departure of NFL in Brazil has practical effects beyond the show:[citation needed]

• Access to the vivo . It 's a ... it 's an emergency call . Fans who once depended on travel to the United States now have a regular season game at home.
• The local calendar shall be as follows: ... . . . , .. . , . . The league signals a willingness to include Brazil in future rotations, which could make the event recurrent.
• The American football market: the United States of America. It's a very competitive market. The presence of NFL tends to boost viewership, licensed products and fan base in the country.

Next steps

The premiere in Rio de Janeiro serves as a market test.The performance of the public, audience and repercussion on Brazilian fans should guide the league's decisions about new editions in the country.