Itaú is betting heavily on the sports and media business sector
Itaú creates its own area to unite sport, media and entertainment in business, with sponsorships, broadcasts, content and fan experience.
Context: where the movement starts
Itaú is the largest Brazilian bank by value. From this position, the bank decided to create a sector to take care of business related to sports, media and entertainment.
The interest is logical in the sports universe. In Brazil, sport is not limited to the game: it appears on the team's shirt, in the name of stadiums, in broadcasts, social networks, fans and products that go through the day-to-day fan. When a bank enters this field, the theme ceases to be just brand exposure and can turn into a business front.
Development: the bank organises a dedicated front
The decision indicates that Itaú intends to treat sport, media and entertainment as an area with its own structure instead of keeping the theme distributed in isolated actions.
This type of sector tends to dialogue with fronts such as partnerships with teams, sponsorships, broadcasts, digital content, fan activation and events. In football, the supporter perceives this movement in concrete points: the mark on the shirt, the name of the stadium, the content before and after the game, the experience of the fan and actions linked to the coach and players.
Current stage: what is already defined
The central fact is the decision: Itaú, Brazil's largest bank by value, decided to create a sector to take care of business related to sports, media and entertainment.
For the reader, this means that one of the largest financial institutions in the country has decided to structure a front to act more organized in an ecosystem involving fans, team, coaches, media and entertainment.
== sync, corrected by elderman == @elder_man
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