Brazilian Confederation wants to take advantage of NFL match to boost American football in Brazil
CBFA uses the NFL's Rio Game in Maracanã and 2nd Forum to boost American football, with a focus on Flag Football and the Olympic journey of 2028.
1. The timeline that set the stage for Maracanã
The NFL's presence in Brazil began to gain a milestone in, when the NeoQuímica Arena in São Paulo hosted the league's first match on Brazilian soil.
This recent history helps to understand why the 3rd edition of Rio Game has been treated by the Brazilian Confederation of American Football (CBFA) as a projection window for the sport in the country.
The 2nd Brazilian Forum and CBFA's strategy for the match week
In the auditorium of the Brazilian Olympic Committee (COB), CBFA held on Friday the 2nd Brazilian Sports Forum. The meeting brought together 146 participants and 42 communication vehicles, with the stated intention to take advantage of the visibility of the match between Dallas Cowboys and Baltimore Ravens to broaden interest in Brazilian American football .
The game is scheduled for this Saturday, at 5:25 p.m., in the Maracanã, for the third week of the NFL regular season.
Flag Football, COB and the Olympic cycle to Los Angeles2028
Among the central objectives of the forum, attention was paid to Flag Football, a variation of American football with less contact and which will be part of the Olympic Games in Los Angeles (USA).2028 Representatives from COB and CBFA debated the debut of the modality at the Olympics, while the NFL participated in an interview about Rio Game.
For CBFA president Cristiane Kajiwara, the meeting signals that Brazilian American football has entered a new phase. She stated that Flag Football's growth, the rapprochement with COB, NFL, brands, athletes, press and agents of modality development show greater articulation.
After Maracanã: turning visibility into a legacy
The next step, according to the CBFA, is to convert the attention generated by the game at Maracanã into structure.The goal is to bring Flag Football to more people, more schools and more cities, train new athletes and make those who watch NFL on Sunday discover that there is a Brazilian American football happening all year round.
5. Where the sport is now
Brazil has already entered the NFL map with games in São Paulo, now hosts for the first time a showdown in Rio de Janeiro and sees CBFA use the 2nd Brazilian Forum as an institutional platform.
== sync, corrected by elderman == @elder_man
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