MP end of bets sets deadline for withdrawal of advertisements and sponsorship signals NIO

President Luiz Inácio Lula da Silva formalized the ban on online casinos and sports betting houses in Brazil this Friday, 25, in an announcement made in the city of São Paulo.

Before the announcement: The problem was in advertising

The debate about the sector was not limited to the operation of online casinos and sports betting houses. In Brazilian football, the commercial presence of this type of business usually appears outside the goal: on team shirts, stadium signs, broadcast calls, content linked to the coach and fans, as well as sponsorship materials NIO in digital platforms.

Since the president's decision, it is no longer just a question of who can operate but also how this market communicates with the public. This changes contracts, materials, branded exhibitions and the routine of teams, broadcasters and sponsors that deal with the industry.

Friday the 25th: Official opening in São Paulo

The announcement was made on Friday, 25, in São Paulo.The formalization by President Luiz Inacio Lula da Silva marks the moment when the ban of online casinos and sports betting houses in Brazil went from ethical discussion to institutional act.

This type of move usually has immediate weight in the Executive's agenda, government communication and regulatory environment.

Provisional measure: date to withdraw advertisements

In Brazil, a Provisional Measure has immediate effect but must pass through the National Congress to become law. That is: the government can already produce effects while the POL ethical and administrative process follows to consolidate the rule.

The date set is the focal point of the text because it creates a framework for withdrawing material. e companies, teams, broadcasters and platforms that displayed advertisements or sponsorship symbols NIO from the industry need to meet the deadline.

For the fans: what changes every day

For those who follow soccer by team, coach, goal and fans, change tends to appear on three fronts:

• the shirt and visual materials of the club, if there is an exhibition of trade marks;
• on broadcasts, stadium signs and sponsored content; and, in the event of a disagreement between the Parties concerning:
• in the way online casinos and sportsbooks will be able to communicate with the public.

The supporter does not need to understand the legal detail of the Provisional Measure in order to realise its impact: the signage is for reducing the commercial presence of the sector in sports-related spaces.

Current phase: implementation and follow-up

The ban was formalized by President Luiz Inácio Lula da Silva on Friday, 25, in São Paulo, and the Provisional Measure already brings a date for removing advertisements and signs of sponsorships from the sector.

Now, the process involves rule enforcement, oversight and monitoring by Congress. For the market, the main signal is the deadline for advertising to be withdrawn. For fans, the effect will be a decrease in the industry's presence at soccer venues and broadcasters.

Prancheta Viva does not offer, promotes NEM recommends bets.

== sync, corrected by elderman == @elder_man