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Arsenal's debut in the Women's Champions League gained attention on social media for its coverage of the stadium, which included a cachorro, a vegetable table and a turntable.
♪ I've been waiting for you ♪
The first broadcast of Arsenal in the Women's Champions League ended up being taken over by social media and not just because of what happened inside the field.
What happened ?
During the programming that preceded and accompanied Arsenal's opening match in European competition, the broadcast exhibited elements unconventional for a sports studio.
The set of situations quickly reverberated among the fans, who commented that Tom took a different approach to coverage than usual in London's prime time.
The context
The Women's Champions League has been gaining increasing space in European sports coverage, and broadcasters have opted for relaxed formats to attract new audiences.
In this scenario, the broadcasting studio decided to escape from the classic routine of tactical analysis and round tables, mixing entertainment with sports coverage.
What does that mean ?
For a twist, the episode shows how coverage of women's football has been experimenting with different languages from traditional ones, mixing humour and variety with sports broadcasting.
Arsenal's debut in the Women's Champions League is, of course, marked both by their game and one of the most talked-about studio covers of the season.
Warning
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Source: BBC Sport Football
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